We know that more than 92% of all consumers and approximately 84% of all B to B buyers report that a ‘recommendation’ from someone they trust is the top influence on their purchase decision. So, clearly, recommendations and testimonials are vital. However, many companies don’t allow their employees to publicly endorse products or services – and many consumers don’t make the time to recommend. There is another way. Research tells us that simply having someone ‘like’ or ‘share’ your content is regarded by many as an endorsement. And, if you bring customers in for a roundtable discussion – with moderators and experts – and share that content (with permission, of course), it is also often regarded as an endorsement .